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Startup Brand Identity, Pitch Deck & Website Design
From beta product to real brand
Munera Intelligence had a working product in beta and a spot in the Centech incubator, but the brand hadn't caught up to the company. All they had was a logo made to apply for funding. To launch properly, they needed the full set of tools — a real identity, a strategy behind it, a pitch deck that could carry the room, and a website that could turn interest into demos.
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Strategy first then everything else
Launching a startup isn't a logo problem, it's a clarity problem. Munera needed to know exactly what they stood for before any of the visible work could mean anything. So we started with strategy and let everything else follow from it.
Starting with the Core Connections Program
We ran Munera through our [Core Connections Program], our strategy process for getting to the core of what a brand is and who it's for. For a company selling construction intelligence to three different audiences — general contractors, suppliers, and brokers — that clarity mattered. The program defined the positioning, the messaging, and the strategic foundation the rest of the project was built on.
Evolving the identity
Munera's original logo was made quickly for a funding application, but it was close enough to build from. Rather than scrap it, we evolved it — refining the wordmark, building out the cement-block icon system, and developing a full visual identity with a distinct palette and design language. The result feels deliberate and ownable, while keeping the equity of what they already had.
A pitch deck and a website that work together
With the strategy and identity locked, we built the two tools Munera needed to launch: a pitch deck to carry conversations with investors and partners, and a website to turn market interest into booked demos. Both speak the same language, because both came out of the same strategic foundation. The site was built in Webflow so the team can manage and grow it themselves as the company scales.
Everything in place to go to market
Munera went from a product in beta with a placeholder logo to a company with a complete, coherent brand. They now have the identity, the strategy, the pitch deck, and the website to launch properly and pitch with confidence. Every tool points the same direction, so whether an investor sees the deck or a contractor lands on the site, they meet the same clear, credible company.
6 Weeks
From strategy kickoff to launch-ready brand
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Audiences positioned: contractors, suppliers, brokers
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Languages, a brand ready for the Quebec market
Launching a startup and need more than a logo?
We build startups from the strategy up, from brand identity, positioning, pitch decks, and websites that all work together. Everything you need to launch properly and pitch with confidence.
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