Pharmacy Website Development

A pharmacy website isn't a brochure — it's a tool patients use to transfer prescriptions, book consultations, and find answers without calling the front desk. Both GreenCrest sites needed to do that job, for two locations serving very different communities.

One platform, two distinct audiences

Exchange District is a downtown pharmacy in a culture-rich neighbourhood, serving young people and professionals. GreenCrest is an established suburban pharmacy serving families and a wide range of patients. We built both sites on the same functional foundation and layout, then matched each to its own existing branding — shared infrastructure, distinct identity.

Accessibility as the design priority

The sites had to work for patients of every age, demographic, and ability. We designed around clear user paths and intuitive navigation, so finding information or completing a task is straightforward no matter who's visiting. Accessibility wasn't a feature added at the end — it shaped the design from the start.

Protecting SEO through a full rebuild

Both sites carried years of domain authority that couldn't be lost in the transition. We rebuilt them in Webflow with a complete SEO overhaul, preserving search equity while improving it. Webflow also means Ryan's team can update either site themselves, without code or complex platform management.

Connecting the platforms patients rely on

Each site interfaces with multiple external systems from patient portals, prescription transfers to consent forms. We integrated these into a single, smooth experience, so patients move between services without friction.