Full-Service Creative Retainer for Maple Syrup Brand

Stepping in as Dominion & Grimm's full marketing function meant building a relationship that could carry the brand's weight without dragging on the team's time. The work covers strategy, creative, and production — and it ships every month, on time, without re-briefing.

Refining the brand without breaking it

We started by tuning the brand identity. A 140-year-old company doesn't need a rebrand, it needs a system that respects what got it here while making it work across modern touchpoints. We refreshed the logo and core identity, then locked down typography, colour, and layout rules so every deliverable could be made faster and stay on brand.

A wide deliverable surface, handled monthly

From the retainer, we produce the yearly product catalog covering their full equipment lineup, trade show booths and printed collateral, semi-truck wraps, showroom wall designs, social content, and video. Each piece is treated as part of a system, not a one-off, so the brand shows up the same on a banner in Vermont as it does on a phone in Quebec.

An ongoing partnership, not a project

We've been their team since 2022. That means we know the product line, the dealer network, the trade show calendar, and the seasonal rhythm of the maple industry. New requests don't start at zero — they start with context, which is what makes the output consistent.