Complete Marketing Services

The Challenge

Dominion & Grimm has a storied 140-year history as a leader in the maple syrup industry. Once the top manufacturer of maple syrup equipment, the company faced new challenges after a corporate restructuring left them without a dedicated marketing department. At the same time, they needed a significant marketing push to reclaim their position as a trusted name in the industry. Dominion & Grimm required a comprehensive marketing solution to handle strategy, creative direction, and the execution of numerous deliverables on a monthly basis.

Our Approach

From the very beginning, our role as Dominion & Grimm’s full-service marketing department has been rooted in honoring their rich heritage while evolving their brand for the modern marketplace.

Brand Evolution
We started by revitalizing their brand, updating their logo and core identity to reflect the legacy and craftsmanship of a company with over a century of experience. The new design resonated with their core customers and unified their visual presence across all platforms.

Expansive Deliverables
As their dedicated marketing team, we’ve developed a wide range of assets to support their growth, including:

• A yearly product catalog featuring their full suite of maple syrup equipment and accessories.
• Eye-catching trade show materials, banners, and brochures to attract and engage their audience.
• Semi-truck wraps and showroom designs that create a strong, professional presence both on the road and in retail settings.
• Custom wall prints and videos to enhance their brand storytelling and customer experience.

Ongoing Partnership

Since 2022, we’ve built a strong relationship with Dominion & Grimm as a trusted partner. We take pride in managing their day-to-day marketing needs while also driving long-term strategy. From creative design to video production, we ensure that every touchpoint reflects the quality and heritage of Dominion & Grimm’s brand.

The Impact

By providing consistent, high-quality deliverables, we’ve helped Dominion & Grimm strengthen their reputation as a trusted industry leader. The cohesive and professional branding not only connects with their legacy customers but also positions them to appeal to new markets and grow their presence in the competitive maple syrup equipment industry.

Looking Ahead

Our partnership with Dominion & Grimm is an ongoing journey. As we continue to evolve their marketing strategy and deliver creative solutions, we remain committed to solidifying their standing as a cornerstone of the maple syrup industry for years to come.

Curious how we can help your business thrive?

At Alister, we specialize in acting as an extension of your team, delivering marketing strategies and assets tailored to your unique needs. Let’s create something remarkable together—reach out to us today!

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